Roja hosted a launch party at Madame Jojo’s in Soho to celebrate the launch of his latest fragrance, Risqué. The party was a huge success, attended by the top beauty journalists in the UK who were thrilled by a special performance by burlesque superstar, Miss Polly Rae.

See below or click HERE for a selection of pictures from the event and Risque will be available to buy from the Roja Parfums Shop from June.

OPI and Lena White have been featured in Kate Shapland’s article for The Telegraph Magazine about the growing trend for nail bars and ‘the lipstick effect’.

The number of bottles of nail lacquer a woman owns now far exeeds that of lipstick. Lena White, who has been distributing the US brand OPI since 1983 and supplies 4,000 British outlets, explains that while nail lacquer and finishes offer infinite possibilities for decoration, ‘nail bars offer a quick-fix, impulse purchase and a feeling of instand, unplanned gratification.’

 

March is Ovarian Cancer Awareness Month, and Lena White is donating £1 from every bottle of Teal The Cows Come Home to Ovacome – a charity whose main aim is to promote the awareness of the symptoms of Ovarian Cancer, thus meaning a better chance of recovery.

The beauty writes have been amazingly supportive of this campaign. Here are just a few of the editorial highlights:

Betrothal by Grossmith has featured in the Mail On Sunday You Magazine’s bi-annual luxury supplement, You Inspire.

The Financial Times How To Spend It Magazine has featured Houbigant’s exquisite Fougere Royale as part of their article, ‘The Smell of Success’.

As part of ovarian cancer awareness month, Lena White is donating £1 to the charity Ovacome for every bottle of OPI’s Teal the Cows Come Home sold in March.

Teal is the recognised colour for ovarian cancer and an up on-trend shade in fashion. It is hoped that the Teal Tips campaign, will get women talking and raise awareness of the disease by wearing such a distinctive shade of nail varnish.

ABOUT  OVACOME

Ovacome’s overriding aim is to save lives by improving our understanding of the subtle symptoms of Ovarian Cancer.

Ovarian Cancer affects one in 72 women of all ages. Historically ovarian cancer was called the “silent killer” because symptoms were not thought to develop until the chance of cure was poor. However, recent studies have shown this term is untrue and early recognition of the symptoms can save lives.

Join Ovacome and Lena White and wear your Teal Tips with pride to raise awareness of Ovarian Cancer.

RDPR facilitated key editorial for a number of clients on ITV’s The Alan Titchmarsh Show. On Tuesday, Roja Dove was invited to ITV Studios to be an expert guest on The Alan Titchmarsh Show. Roja and Alan spoke about the best of British perfumery, and to illustrate the segment, RDPR provided examples of Great British perfume brands: Clive Christian, Grossmith, Belinda Brown and Roja Parfums.

Last week, Roja hosted an intimate press breakfast at The Connaught Hotel to celebrate the launch of his latest fragrance, Mischief. The breakfast was a huge success, attended by the top beauty journalists in the UK, everyone left happy and all full of mischief

See below for a selection of pictures from the event and Mischief will be available to buy from the Roja Parfums Shop from May.

RDPR facilitated an interview with Clive Christian Perfumes’ Brand Ambassador, Victoria Christian, for Waterfront Magazine.

Waterfront is a luxury title distributed in Manchester and Cheshire, and RDPR strategically arranged this interview to support the new Clive Christian outlet in Selfridges, Manchester.

RDPR invited top beauty press to the opening of Colourcopia; the new boutique in Westfield, White City, which is the only place in the UK to stock every single OPI nail lacquer and Nicole by OPI. Also premiering at the event was the much anticipated collaboration between OPI and hip-hop sensation, Nicki Minaj.

Guests were shown around Colourcopia and treated to manicures in the Nicki Minaj colours with ‘super bass’ nail art exclusively designed for the event by Sophie of The Illustrated Nail.